It does matter if you are black or white – to Apple

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A group of black students was asked to leave an Apple store in Melbourne as its employees were “worried they might steal something.” A video of the incident was posted on Facebook, with users accusing the store of racial profiling.

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Maribyrnong College students, who moved to Australia as children from Sudan, Somalia, Nigeria, Eritrea and Egypt, were denied entry to the store by a staff member and two security guards.

“These guys [security guards] are just a bit worried about your presence in our store. They’re just worried you might steal something,” an Apple staff member says in the video to a group of six black teenagers, aged between 15 and 16 years old.

Black means thief? Apple store kicks out students of African descent over fears "they might steal" — RT News
 
Apple Apologises After Store Racism Row
Apple has apologised after a store in Melbourne asked six schoolboys to leave in what they said was a racist incident.
A video released by one of the students on Facebook shows store staff asking the group to leave, because security was worried "they might steal something".
There was an outcry on social media after the footage was released on Tuesday.
Apple released a statement in response to the incident at Melbourne's Highpoint shopping centre.
"Inclusion and diversity are among Apple's core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation.
"That applies throughout our company, around the world with no exceptions. We've looked into the details of the situation and we apologize to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be."
The group of black students are in Year 10 at Maribyrnong College in Melbourne, and have said they are satisfied with the company's response after a manager apologised.
Mohamed Semra, one of the boys involved, said on Facebook: "They apologised, so we're chilling, no need to take it further."
source: Apple Apologises After Store Racism Row
 
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