Many advertisers find IPL advertising rates for live matches too expensive
Star India has managed to sign 11 sponsors, despite a steep hike in the advertising rates over last year.
Market sources say almost Rs 500 crore worth of ad inventory has been sold as of Wednesday for IPL 11.
During IPL 10, average selling rate on TV was at about Rs 6 lakh per 10 seconds and the incumbent TV rights holder Sony Pictures Network India (SPN) had garnered nearly Rs 1,300 crore
Star signs 11 IPL sponsors, sells Rs 500 crore inventory
Star India has managed to sign 11 sponsors, despite a steep hike in the advertising rates over last year.
Market sources say almost Rs 500 crore worth of ad inventory has been sold as of Wednesday for IPL 11.
During IPL 10, average selling rate on TV was at about Rs 6 lakh per 10 seconds and the incumbent TV rights holder Sony Pictures Network India (SPN) had garnered nearly Rs 1,300 crore
Star signs 11 IPL sponsors, sells Rs 500 crore inventory