India-NZ ODI series is top-rated bilateral ODI series in last 3 years

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Shivraj

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The India-New Zealand ODI series was the highest-rated bilateral ODI series in the last three years, Star Sports has said.
The ODI series delivered 7,397 (‘000) average impressions on Star Sports network, making the India-South Africa 2015 ODI series the second highest with 6, 153 (‘000)* average impressions. To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fan base.
India’s ‘Home Season of cricket’ had started with the campaign ‘Har Session Mein Action’.
Star Sports CEO Nitin Kukreja said, “Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest-rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricket in this country. With a packed home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport.”


India-NZ ODI series is top-rated bilateral ODI series in last 3 years | TelevisionPost.com
 
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