iSK
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NEW DELHI: With a year-over-year
growth rate of over 70 per cent, the
Asia-Pacific region has been our
fastest-growing region for the
delivery of ad impressions this year,
with India leading this rapid
expansion of ad traffic by increasing
its delivered impressions by over 260
per cent since July 2013.
Coupled with this rapid growth of ad
traffic is an aggressive transformation
of the marketplace from one
dominated by less capable feature
phones to a transformational market,
with Android devices emerging as the
market leader, according to a study
by Opera Mediaworks in its special
edition of the State of Mobile
Advertising Report.
The future is bright for the mobile
advertising business in India. This
market continues to grow
aggressively and is rapidly
transitioning to advanced smartphone
platforms, led by Android.
With this growth and technological
transformation, we believe the
market presents tremendous
opportunity for mobile sites and
applications focused on delivering
richer experiences in categories with
higher monetisation potential, as
we’ve witnessed on a global level.
While India is still one of the global
leaders in retaining older feature
phone models, and the Symbian
platform continues to hang on, it is
significant to note that iOS struggles
to make inroads.
Overall, however, mobile users are
shifting to “smart” devices — and
with that transformation comes an
increasing number of interactions
with mobile services and advertising.
READ MORE AT:-
http://www.indiantelevision.com/mam/marketing/india-leads-growth-in-mobile-advertising-in-the-asia-pacific-region-opera-mediaworks-140910
growth rate of over 70 per cent, the
Asia-Pacific region has been our
fastest-growing region for the
delivery of ad impressions this year,
with India leading this rapid
expansion of ad traffic by increasing
its delivered impressions by over 260
per cent since July 2013.
Coupled with this rapid growth of ad
traffic is an aggressive transformation
of the marketplace from one
dominated by less capable feature
phones to a transformational market,
with Android devices emerging as the
market leader, according to a study
by Opera Mediaworks in its special
edition of the State of Mobile
Advertising Report.
The future is bright for the mobile
advertising business in India. This
market continues to grow
aggressively and is rapidly
transitioning to advanced smartphone
platforms, led by Android.
With this growth and technological
transformation, we believe the
market presents tremendous
opportunity for mobile sites and
applications focused on delivering
richer experiences in categories with
higher monetisation potential, as
we’ve witnessed on a global level.
While India is still one of the global
leaders in retaining older feature
phone models, and the Symbian
platform continues to hang on, it is
significant to note that iOS struggles
to make inroads.
Overall, however, mobile users are
shifting to “smart” devices — and
with that transformation comes an
increasing number of interactions
with mobile services and advertising.
READ MORE AT:-
http://www.indiantelevision.com/mam/marketing/india-leads-growth-in-mobile-advertising-in-the-asia-pacific-region-opera-mediaworks-140910
