IDFC Becomes The Title Sponsor Of BCCI For 3 Years

Deep Mody

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The private bank, recognized as Infrastructure Development Finance Company (IDFC), will enter into a contract with the BCCI for a three-year period starting next month, kicking in with three ODIs against Australia. The agreement will extend until August 2026 and cover a total of 56 international games. In total, the BCCI is set to generate nearly Rs 235 crore from this title sponsorship.

Although the increase in value is modest, around 12 percent, given the prevailing market conditions, there's a perception that this represents a favorable arrangement for both the BCCI and the sponsors. This is especially notable considering the limited participation of corporate entities in the bidding process. It's worth mentioning that the BCCI had responded to the market conditions by reducing the base price from Rs 3.8 crore to Rs 2.4 crore. More vitally, the second best bid, by Sony Sports, was believed to be around the base price.


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During this association, IDFC First will be the Title Sponsor for all international matches (both women and men), domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches, held in India.

The collaboration will kick off with the 3-match ODI series against Australia, scheduled to begin next month. This tournament will mark the beginning of an era where IDFC First and BCCI come together to create unparalleled experiences for cricket enthusiasts.

 
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