Idea enrolls 1 million 3G customer in a month


7 Apr 2011
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New Delhi Telecom service provider Idea Cellular said it has enrolled one million third generation (3G) users within the first month of launch in India.
The company started its operations in nine cities in March this year.

Idea now covers over 400 towns with 3G network across the country, the telecom service provider said in a statement.

"Early trends indicate high uptake of Wireless Broadband data by existing 3G Handheld users," Idea Cellular Chief Marketing Officer Sashi Shankar said.

The company is committed to launch the service in 10 new towns every day for the next one year to extend the experience to 50 per cent of the existing subscriber base with the latest 3G services, it said.

Idea's 3G services will progressively grow to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12.
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