Idea Cellular has been popular for creating campaigns which tend to become a part of the popular culture. From their ‘What an Idea Sirjee’ to ‘No Ullu Banaoing’ to ‘IIN’, all their ads are high on the memorability level. This time, Idea Cellular has released a new ad to highlight their new feature ‘Easy Share Internet’ which enables people to share internet and do good to others.
Lowe Lintas conceptualised the campaign which showed the ease of sharing data with anyone. The film highlights several scenarios where people want to do ‘good’ to others, for instance a hospital staff sharing her phone’s internet with a patient’s family member who is looking for a particular blood group or an office colleague sharing her internet with the office boy to help him in his child’s science project. - See more at: Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans
Lowe Lintas conceptualised the campaign which showed the ease of sharing data with anyone. The film highlights several scenarios where people want to do ‘good’ to others, for instance a hospital staff sharing her phone’s internet with a patient’s family member who is looking for a particular blood group or an office colleague sharing her internet with the office boy to help him in his child’s science project. - See more at: Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans
