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China’s Huawei Technologies has
launched its second flagship
smartphone, the Ascend P7 for Rs
27,999. The smartphone aims to
crack the upper tier of the mobile
market where Apple and Samsung
still rule. This time around, the P7
comes with support for LTE and a
series of other refinements.
It has a 5-inch touchscreen, as well
as an 8 megapixel front-facing
camera and a 13 megapixel rear-
facing camera designed for low-light
conditions. The P7 is compatible with
high-speed fourth-generation mobile
networks that have been rolled out
by telecom operators in much of Asia
and Western Europe. China and parts
of Latin America are building such 4G
networks, which allow for at least five
times faster web surfing, this year
and next.
The Ascend P7 is powered by a
1.8GHz quad-core Cortex-A9 CPU,
Mali 450 GPU coupled with 2GB of
RAM. It runs Android 4.4 KitKat
garnished with the company’s
Emotion 2.3 user interface. It is
fuelled by a 2,500mAh Li-Po battery.
The device measures 139.8 x 68.8 x
6.5mm and weighs 124 grams. The
16GB onboard storage is expandable
by up to 32GB via microSD cards.
The smartphone is extremely thin
measuring just 6.5 mm in thickness.
However, it’s not the slimmest
smartphone ever launched – the
Oppo R5 owns that title.
Huawei, best known as a maker of
telecom network gear where it
competes with Sweden’s Ericsson,
has become the world’s third-biggest
smartphone manufacturer behind
Samsung and Apple only three years
after launching its own branded
mobiles and tablets.
Its consumer device business, which
accounted for about 23 percent of
sales last year, grew nearly three
times faster than its telecom
equipment business last year.
Huawei’s smartphone success was
built on selling mid-priced models in
the fast-growing Chinese market as
well as appealing to price-conscious
consumers in western Europe, but
the United States has proven tougher
to break into.
Its global smartphone market share
grew to 4.9 percent from 4 percent in
2012, but still lags far behind
Samsung’s 31.3 percent and Apple’s
15.3 percent, said market research
firm IDC.
With the Ascend P7, which succeeds
the P6 launched in June 2013,
Huawei hopes to create a hit to rival
Samsung’s Galaxy S5 and Apple’s
iPhone 5S, said Shao Yang, vice
president of marketing for the
consumer business.
“We want to provide a premium
product but not charge a premium
price,” Shao Yang said in an
interview.
“Our screen, materials, camera, and
power consumption are just as good
and sometimes better than the
Galaxy and iPhone.”
The company aims to sell 10 million
phones by early next year, compared
with 4 million sold to date for the
P6. To that end, it plans to spend $
300 million on global marketing this
year to improve its brand image.
Huawei Ascend P7 launched at Rs 27,999: Super-slim design, 8MP front camera, LTE connectivity Tech2 Mobile
