Google to use your 'name' and 'face' in ads

  • Thread starter Thread starter mmadhankumar
  • Start date Start date
  • Replies Replies: Replies 6
  • Views Views: Views 1,044

mmadhankumar

The Earth will be better without Us..
Staff member
Community Manager
Joined
6 May 2012
Messages
5,119
Solutions
8
Reaction score
9,161
Google has reportedly changed its Terms of Service, under which, the search giant aims to use the names and photos of its users in advertising.

Under the new rules, advertisements called as 'shared endorsements' will run underneath ads about Google service, in which user's comments, rating, following a page, etc. will be used to promote something a user has endorsed along with their name and photo in the ad.

According to Fox News, such a method has been used by Facebook's disastrous attempt at 'Sponsored Stories', which turned out to be page that the site's users 'liked' and status updates that included companies or products into ads, and the service had to be shut down after users took issue with it and the company settled a 20 million dollar class action lawsuit.

Google also allows users to control what others see by changing their Google+ activity settings and plays intelligent by allowing users to opt out of the 'shared endorsements' unlike Facebook, where users were unable to opt out, the report added.


Google to use your 'name' and 'face' in ads | Business Standard
 
Thanks for the information madhan bro.. I just disabled the shared endorsement option..
 
I think Google is going much personal with profiles as there was a news that it also share users Personal info with the local gov,Which is not good.. So there is nothing personal left..??
 
Back
Top Bottom