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Google to stop targeting online ads based on browsing history

Bapun Raz

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In a major change for its core business model, Google said today that it plans to stop selling ads that rely on your individual web browsing history. Additionally, it won't build any tools to track your specific data across its products in the future. The announcements come after Google has committed to removing support for third-party cookies in Chrome, a move that would effectively kill the main source of data tracking for advertisers and websites. If Google stays true to its word, its future ad business won't look anything like we've seen over the last few decades.

Google plans to stop targeting ads based on your browsing history | Engadget
 

iDJ

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Read about this last night. Still couldn't believe that Google would do that. Can anyone explain what's in here for Google?
 

Mtinish

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Read about this last night. Still couldn't believe that Google would do that. Can anyone explain what's in here for Google?
These strict laws are causing them to lose billions of dollars every year in EU and in USA, which may lead to something more important than money to harm Google. Also its making Google lose their users to other browsers.
 

Bapun Raz

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Enter the following in the address bar: chrome://flags/#enable-tab-grid-layout and open the drop-down menu of the highlighted setting. From this menu, simply tap on "Enabled Price notifications" to turn on price tracking. Even after you relaunch Chrome, you may need to close and reopen it once again to finally get the feature up and running.

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