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In a major change for its core business model, Google said today that it plans to stop selling ads that rely on your individual web browsing history. Additionally, it won't build any tools to track your specific data across its products in the future. The announcements come after Google has committed to removing support for third-party cookies in Chrome, a move that would effectively kill the main source of data tracking for advertisers and websites. If Google stays true to its word, its future ad business won't look anything like we've seen over the last few decades.
Google plans to stop targeting ads based on your browsing history | Engadget
Google plans to stop targeting ads based on your browsing history | Engadget