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Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider.
![www.theverge.com](https://cdn.vox-cdn.com/thumbor/AP-Qq3nf0KGNBnOXP4SAAp38Vvo=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/10802091/acastro_180508_1777_google_IO_0003.jpg)
Google search updates will prioritize real reviews over clickbait
Google will roll out an update “to make it even easier to find high-quality, original reviews.”
![www.theverge.com](https://www.theverge.com/icons/favicon_32x32.png)
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