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Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider.
Google search updates will prioritize real reviews over clickbait
Google will roll out an update “to make it even easier to find high-quality, original reviews.”
www.theverge.com
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