NEW DELHI: This tale from a technology sector CEO illustrates an unusual thing about an iconic global technology giant.
Vijay Shekhar Sharma , CEO of Paytm, is a devoted fan of Google's Nexus smartphone. Sharma is
waiting to upgrade to Nexus 6 and has to wait patiently till it's available online on Flipkart, which is the only Indian outlet, online or offline, for the phone.
The Paytm CEO's frustrating experience is shared by many,
many Nexus smartphone fans. Google, as formidable a marketing machine as any globally, has put its weight behind low-cost Android One phones in India, spending Rs
100 crore in the project.
Nexus, on the other hand, is not
marketed by Google and is rarely marketed by its hardware partners LG, Motorola and HTC either.
Even as Android One had a tepid start, market analysts and
retailers say Google is missing a trick by not promoting the pricier Nexus phone more.
"Instead of focusing on Android
One, it would be a good call for Google to sell Nexus offline as it is a flagship product that has a good pull," says Satish Babu , founder of Chennai-based retail store chain UniverCell Mobiles, one of several large format chains willing to stock
Nexus 6.
"There are takers for Nexus even at the high price," Babu said.
http://m.economictimes.com/tech/internet/google-nexus-6-fans-switching-loyalty-as-uncertainty-on-availaibility-in-india-persists/articleshow/45407087.cms
Vijay Shekhar Sharma , CEO of Paytm, is a devoted fan of Google's Nexus smartphone. Sharma is
waiting to upgrade to Nexus 6 and has to wait patiently till it's available online on Flipkart, which is the only Indian outlet, online or offline, for the phone.
The Paytm CEO's frustrating experience is shared by many,
many Nexus smartphone fans. Google, as formidable a marketing machine as any globally, has put its weight behind low-cost Android One phones in India, spending Rs
100 crore in the project.
Nexus, on the other hand, is not
marketed by Google and is rarely marketed by its hardware partners LG, Motorola and HTC either.
Even as Android One had a tepid start, market analysts and
retailers say Google is missing a trick by not promoting the pricier Nexus phone more.
"Instead of focusing on Android
One, it would be a good call for Google to sell Nexus offline as it is a flagship product that has a good pull," says Satish Babu , founder of Chennai-based retail store chain UniverCell Mobiles, one of several large format chains willing to stock
Nexus 6.
"There are takers for Nexus even at the high price," Babu said.
http://m.economictimes.com/tech/internet/google-nexus-6-fans-switching-loyalty-as-uncertainty-on-availaibility-in-india-persists/articleshow/45407087.cms
