Google: Area 120

[Bapun]

Area 120

We're an experimental program within Google to help small teams rapidly build new products in an entrepreneurial environment. We're where Googlers spend 100% of their time on 20% projects.
We build, launch, and iterate on dozens of novel ideas that might otherwise not be explored. Most of these experiments will fail. But our teams succeed when we test the limits and learn something new.

Google unveils Advr, an experimental Area 120 project for advertising in VR

 

[sumitroy]

Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D/VR environment.

Google unveils Advr, an experimental Area 120 project for advertising in VR
You Can Now Sign Up to Check Out Google's Area 120 Experiments