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Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience.
The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month.
![techcrunch.com](https://techcrunch.com/wp-content/uploads/2019/07/flipkart_techcrunch.jpg?resize=1200,807)
Indian e-commerce giant Flipkart launches metaverse shopping experience
Flipkart has partnered with Polygon to launch a metaverse shopping experience as it experiments with web3 offerings to supercharge customer experience.
![techcrunch.com](https://techcrunch.com/wp-content/uploads/2015/02/cropped-cropped-favicon-gradient.png?w=32)