Fifa’s official WC app makes new record in terms of downloads

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MUMBAI: Fifa has scored the most not only by engaging viewers through the live telecast of matches, but also by adopting new mobile technology, WhatsApp in particular.

Last night’s Cameroon-Brazil game pushed the total number of downloads to over 18 million for the period 1–23 June, thereby turning the 2014 Fifa World Cup app into the biggest sports event app, says an official Fifa communiqué.

Fifa is likely to reveal further details of fan behaviour including the fact that app consumption of official World Cup content has reached 2.5 billion pages less than half way through the tournament, with fans spending an average of 54 minutes consuming live, editorial and social content using the app.

The Fifa app is No. 1 in over 100 countries in the overall download charts and has so far been downloaded more than 22 million times since its launch in December 2013. Fifa head of digital Matt Stone stated, “The official Fifa World Cup app has proved to be the most engaging personal technology of the tournament.

Fifa’s live and social hub, the Global Stadium, has struck a chord with football fans worldwide to #joinin and we are well on course to pass our 2010 Fifa World Cup audience record of 150 million people consuming Fifa content.” Users are hoping to get additional tools to preserve precious moments.

There are growing demands for separate tabs for videos such as goals, highlights, and if possible, replay or free download of matches. This is a great app for some as it enables users to follow their favourite teams or players as well as to be up to date with news.

Some other available soccer apps include ESPN FC and Eurosport app. The Fifa app is liked by fans not only for its design and speed, but also for being an app sans any bug.


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