Meet Zabivaka™, the Official Mascot for the 2018 FIFA World Cup Russia™.
Zabivaka™ means “the one who scores” in Russian, a very suitable name for this wolf who radiates fun, charm and confidence.
The Official Mascot will play a very important role in the upcoming 2018 FIFA World Cup Russia™. The wolf will not only promote the event and entertain crowds at the stadiums, but also become an ambassador for Russia and a worldwide ‘celebrity’.
Zabivaka™ was named only after the most engaging creative process for an Official Mascot in FIFA World Cup history