ssparikshya
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RE: Facebook launching Skype-powered chat?
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ssparikshya
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RE: Facebook launching Skype-powered chat?
oh not seen sorry
::
oh not seen sorry
::Facebook eases concern about falling ad rates
SAN FRANCISCO: Facebook Inc, the biggest social network, said advertising rates have held up even after it added new ways for marketers to promote products, allaying concern that prices would decline as inventory surged.
Rates for so-called self-serve ads, which are sold through an automated auction system and account for most of sales, are unchanged since March, when the company completed a redesign to add promotions under photos and increase the number of spots on some pages to as many as five from three, Facebook said.
"We have hundreds of thousands of advertisers around the world -- that continues to grow," said David Fischer, vice president, advertising and global operations. Without disclosing rates, he said, "We continue to feel good about where we are."
Chief Executive Officer Mark Zuckerberg, seeking to profit from advertisers trying to reach his company's 714 million users, needs to sustain ad prices amid competition from Google Inc and Twitter Inc. Facebook must also avoid alienating users with a deluge of promotions, said Michael Gartenberg, an analyst at research firm Gartner Inc.
"There's a certain point where you get a backlash, like watching a TV show with too many commercials," Gartenberg said. "Right now we're not seeing any backlash, but it's something they're going to have to keep tweaking in terms of design."
Facebook's Fischer says the company takes steps to ensure that new ad features don't drive users away.
'Constantly testing'
"We're constantly testing new ad formats," Fischer said. "We've found, frankly, that users are getting value and advertisers getting value in putting more ads in."
Facebook, which gets more of Web users' time than any other site, will more than double global ad revenue to $4.05 billion this year, according to EMarketer Inc, an Internet research firm based in New York.
"Facebook is really offering advertising that can attract companies large and small," said Debra Aho Williamson, an EMarketer analyst. "It's really gunning on all fronts."
About 60 percent of Facebook's advertising revenue comes from self-serve ads, Williamson said. Companies bid for spots on user pages based on those people's demographics or interests. These ads typically show up on profile pages or near photos.
The rest of revenue comes from ads placed on the home pages, where users typically begin sessions on the site. These spots are sold by Facebook's in-house marketing staff.
Price swings
As Facebook tested new features in recent months, some companies that help businesses buy ads on the site experienced price swings.
The average cost per click for self-serve ads dropped to 95 cents from $1.36 in June, said Hussein Fazal, CEO of AdParlor Inc, a Toronto-based promotion-placement company.
Another Internet advertising service, IgnitionOne Inc, said US spending by repeat Facebook clients surged 22 percent in the second quarter.
Game developer Casual Collective Inc., doing business as Kixeye, has had prices increases of about 20 percent over the past six months as it has used more targeted ads, said CEO Will Harbin. He spends more than $1 million a month of Facebook and credits those promotions with a more than 10-fold increase in customers.
"It's been profitable and we've grown our games, so it's gone quite well," Harbin said. "It's much easier to target the correct demographic on Facebook."
Source: timesofindia
SAN FRANCISCO: Facebook Inc, the biggest social network, said advertising rates have held up even after it added new ways for marketers to promote products, allaying concern that prices would decline as inventory surged.
Rates for so-called self-serve ads, which are sold through an automated auction system and account for most of sales, are unchanged since March, when the company completed a redesign to add promotions under photos and increase the number of spots on some pages to as many as five from three, Facebook said.
"We have hundreds of thousands of advertisers around the world -- that continues to grow," said David Fischer, vice president, advertising and global operations. Without disclosing rates, he said, "We continue to feel good about where we are."
Chief Executive Officer Mark Zuckerberg, seeking to profit from advertisers trying to reach his company's 714 million users, needs to sustain ad prices amid competition from Google Inc and Twitter Inc. Facebook must also avoid alienating users with a deluge of promotions, said Michael Gartenberg, an analyst at research firm Gartner Inc.
"There's a certain point where you get a backlash, like watching a TV show with too many commercials," Gartenberg said. "Right now we're not seeing any backlash, but it's something they're going to have to keep tweaking in terms of design."
Facebook's Fischer says the company takes steps to ensure that new ad features don't drive users away.
'Constantly testing'
"We're constantly testing new ad formats," Fischer said. "We've found, frankly, that users are getting value and advertisers getting value in putting more ads in."
Facebook, which gets more of Web users' time than any other site, will more than double global ad revenue to $4.05 billion this year, according to EMarketer Inc, an Internet research firm based in New York.
"Facebook is really offering advertising that can attract companies large and small," said Debra Aho Williamson, an EMarketer analyst. "It's really gunning on all fronts."
About 60 percent of Facebook's advertising revenue comes from self-serve ads, Williamson said. Companies bid for spots on user pages based on those people's demographics or interests. These ads typically show up on profile pages or near photos.
The rest of revenue comes from ads placed on the home pages, where users typically begin sessions on the site. These spots are sold by Facebook's in-house marketing staff.
Price swings
As Facebook tested new features in recent months, some companies that help businesses buy ads on the site experienced price swings.
The average cost per click for self-serve ads dropped to 95 cents from $1.36 in June, said Hussein Fazal, CEO of AdParlor Inc, a Toronto-based promotion-placement company.
Another Internet advertising service, IgnitionOne Inc, said US spending by repeat Facebook clients surged 22 percent in the second quarter.
Game developer Casual Collective Inc., doing business as Kixeye, has had prices increases of about 20 percent over the past six months as it has used more targeted ads, said CEO Will Harbin. He spends more than $1 million a month of Facebook and credits those promotions with a more than 10-fold increase in customers.
"It's been profitable and we've grown our games, so it's gone quite well," Harbin said. "It's much easier to target the correct demographic on Facebook."
Source: timesofindia
ssparikshya
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Hide Facebook, turn it into Excel sheet!
Now, you can easily check your Facebook account at your work place without the fear of being caught by your boss.
A website developed by a university student allows you to automatically convert your Facebook news feeds into an Excel spreadsheet, reports the Herald Sun.
Users can instantly see what their friends are up to on Facebook with updates appearing as new spreadsheet rows.
Uploaded pictures and videos can be viewed by hovering over the entries, and users can interact by "liking" the updates with a simple click on the spreadsheet.
The page, with its intentionally corporate look, is slyly titled "daily cash reconciliation" so wasting work time appears to nosy onlookers as diligent financial work.
The HardlyWork.in site was created by Yale computer science major Bay Gross, 20, after a friend doing a government internship told him she had to wait until after work to read his Facebook updates.
toi
Now, you can easily check your Facebook account at your work place without the fear of being caught by your boss.
A website developed by a university student allows you to automatically convert your Facebook news feeds into an Excel spreadsheet, reports the Herald Sun.
Users can instantly see what their friends are up to on Facebook with updates appearing as new spreadsheet rows.
Uploaded pictures and videos can be viewed by hovering over the entries, and users can interact by "liking" the updates with a simple click on the spreadsheet.
The page, with its intentionally corporate look, is slyly titled "daily cash reconciliation" so wasting work time appears to nosy onlookers as diligent financial work.
The HardlyWork.in site was created by Yale computer science major Bay Gross, 20, after a friend doing a government internship told him she had to wait until after work to read his Facebook updates.
toi
ssparikshya
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Hackers targetting Facebook passwords
Cyber thieves are reportedly targeting trusted social networking sites like Facebook by spreading malware infections that can quietly hack users' passwords as they go about logging into their profiles and bank accounts, with the intention of stealing their identities and money.
Although malware infections are nothing new in the online world, they are getting more sophisticated day by day.
The 2011 Mid-Year Security Report by a web security provider, said that criminal organisations operating malware networks were increasingly targeting popular and trusted websites.
An internet user visiting a popular website or search engine can be infected by clicking on an ad, known as "malvertising" -- the second most common form of malware delivery, behind search engine poisoning.
The Herald Sun quoted Greg Singh, systems engineering manager of security provider Blue Coat, as saying that the hackers are targeting social networking sites, and making profile login details a valuable commodity among malware operators.
"In times gone by, people used to pick up these types of malware infections typically from what we'd term 'dark places' on the internet, like when you go searching for free software ... people would often pick it up at p**nography sites or gambling sites," Singh said.
"What's happening now is that the malware infection points are infiltrating trusted and popular websites, quite often these sites have been hacked for use by cyber-criminal organisations. Social networking credentials have become one of the most valuable commodities ... they can then log on and they have the look and feel of being exactly you," he added.
Once they succeed in logging in under any user's profile, they can post links directing their friends and followers to infected sites.
toi
Cyber thieves are reportedly targeting trusted social networking sites like Facebook by spreading malware infections that can quietly hack users' passwords as they go about logging into their profiles and bank accounts, with the intention of stealing their identities and money.
Although malware infections are nothing new in the online world, they are getting more sophisticated day by day.
The 2011 Mid-Year Security Report by a web security provider, said that criminal organisations operating malware networks were increasingly targeting popular and trusted websites.
An internet user visiting a popular website or search engine can be infected by clicking on an ad, known as "malvertising" -- the second most common form of malware delivery, behind search engine poisoning.
The Herald Sun quoted Greg Singh, systems engineering manager of security provider Blue Coat, as saying that the hackers are targeting social networking sites, and making profile login details a valuable commodity among malware operators.
"In times gone by, people used to pick up these types of malware infections typically from what we'd term 'dark places' on the internet, like when you go searching for free software ... people would often pick it up at p**nography sites or gambling sites," Singh said.
"What's happening now is that the malware infection points are infiltrating trusted and popular websites, quite often these sites have been hacked for use by cyber-criminal organisations. Social networking credentials have become one of the most valuable commodities ... they can then log on and they have the look and feel of being exactly you," he added.
Once they succeed in logging in under any user's profile, they can post links directing their friends and followers to infected sites.
toi
Karthik_Shenoy
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How to use Facebook in office? Convert it to Excel sheet!
Melbourne, Jul 6: How many times your boss fired you for login to Facebook at office? But, still you want to check your Facebook account daily! Here is a tip that helps you to check your Facebook account at work place without the fear of being caught by boss!
Now, with the help of a new website, you can can convert your Facebook news feeds into an Microsoft Excel spreadsheet.
According to report in Herald Sun, the website - HardlyWork.in - developed a university student allows users to see what their friends are up to on Facebook with updates appearing as new spreadsheet rows.
Facebook geeks can also see uploaded pictures and videos by hovering over the entries. What's more, users can "Like" the updates with a simple click on the spreadsheet!
The 20-year-old university student Bay Gross, who developer of this website, said that he thought of this idea after one of his friend told him she had to wait until after work to read his Facebook updates.
Ssource:-http://news.oneindia.in/2011/07/06/tech-change-facebook-to-excel-spreadsheet-aid0102.html
Melbourne, Jul 6: How many times your boss fired you for login to Facebook at office? But, still you want to check your Facebook account daily! Here is a tip that helps you to check your Facebook account at work place without the fear of being caught by boss!
Now, with the help of a new website, you can can convert your Facebook news feeds into an Microsoft Excel spreadsheet.
According to report in Herald Sun, the website - HardlyWork.in - developed a university student allows users to see what their friends are up to on Facebook with updates appearing as new spreadsheet rows.
Facebook geeks can also see uploaded pictures and videos by hovering over the entries. What's more, users can "Like" the updates with a simple click on the spreadsheet!
The 20-year-old university student Bay Gross, who developer of this website, said that he thought of this idea after one of his friend told him she had to wait until after work to read his Facebook updates.
Ssource:-http://news.oneindia.in/2011/07/06/tech-change-facebook-to-excel-spreadsheet-aid0102.html
Jenitkumar
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RE: How to use Facebook in office? Convert it to Excel sheet!
He he...
good solution !!!!!
He he...
good solution !!!!!
Kamlesh Barjati
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Facebook Unveils Skype Powered Video Calls
http://news.softpedia.com/news/Facebook-Unveils-Skype-Powered-Video-Calls-210181.shtml
http://news.softpedia.com/news/Facebook-Unveils-Skype-Powered-Video-Calls-210181.shtml
Jenitkumar
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RE: Facebook Unveils Skype Powered Video Calls
www.dreamdth.com/Forum/Thread-Facebook-launching-Skype-powered-chat
www.dreamdth.com/Forum/Thread-Facebook-launching-Skype-powered-chat
