Facebook, Google Could Lose Over 4400 Crores in Ad Revenue in 2020 Because of Coronavirus

  • Thread starter Bapun
  • Start date
  • Replies: Replies 0
  • Views: Views 484

Bapun

Staff member
Community Manager
Joined
3 Nov 2010
Messages
26,553
Solutions
7
Reaction score
35,615
Ad spending is falling off a cliff amid the COVID-19 pandemic — and Facebook and Google, the two heavyweights in digital advertising, are expected to bear the brunt of the downturn in terms of sheer dollars lost.

The two internet giants together could see more than $44 billion in worldwide ad revenue evaporate in 2020, Cowen & Co. analysts estimate. That said, both Google and Facebook will continue to be massively profitable even with double-digit revenue drops.

For 2020, Google total net revenue is now projected to be about $127.5 billion, down $28.6 billion versus Cowen’s prior estimate (an 18% decline). Facebook ad revenue for the year is pegged at $67.8 billion for the year, a drop of $15.7 billion (-19%) vs. Cowen’s previous forecast.

Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus
 
Back
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock