NEW DELHI: Facebook has declared the Internet.org innovation challenge in India today.
The objective of the campaign
is to make internet more accessible
and relevant to four sections of the population that are currently underserved in India: women, students, farmers and migrant workers.
These communities face maximum structural barriers when it comes to using the internet.
McKinsey & Company’s recent study affirmed that the lack of relevant local and multilingual online content and services is one of the primary barriers to internet adoption.
Even if they get connected online, the material they find turns out to be insignificant.
Internet.org’s initiative will give people access to apps, websites and services that are relevant to their lives and readable in their own languages.
http://www.indiantelevision.com/iworld/social-media/facebook-declares-internetorg-innovation-challenge-141014
The objective of the campaign
is to make internet more accessible
and relevant to four sections of the population that are currently underserved in India: women, students, farmers and migrant workers.
These communities face maximum structural barriers when it comes to using the internet.
McKinsey & Company’s recent study affirmed that the lack of relevant local and multilingual online content and services is one of the primary barriers to internet adoption.
Even if they get connected online, the material they find turns out to be insignificant.
Internet.org’s initiative will give people access to apps, websites and services that are relevant to their lives and readable in their own languages.
http://www.indiantelevision.com/iworld/social-media/facebook-declares-internetorg-innovation-challenge-141014
