tech_genie
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Even LCD television's set to fade into oblivion
First, the bulky cathode ray tube (CRT) television sets went out of style as liquid crystal display or LCD TVs made a splash in late 1990s. And now, consumers are preferring to buy light emitting diode (LED) TVs as the fast-evolving technology is promising them hi-tech features and lower power consumption at almost the same price as LCD TVs.
Last year, 60% of flat-screen panels sold were LCDs and 35% were LEDs. This year, the equation is expected to reverse.
All this is prompting TV companies to change their plans. Eric Braganza, president-India, Haier Appliances, attributes the change in consumer preferences to the narrowing gap between LCD and LED prices. “Now, it’s a mere Rs 5,000-10,000 in entry level products.”
Sometimes, much less, in fact. Latest data show that an entry-level LED TV sells for Rs 12,900 while LCD models retail for Rs 11,500-12,000.
“When the price difference is so less, then for a one-time investment, consumers are ready to spend more on an LED TV that offers better viewing experience and also saves on power,” said Braganza.
Mahesh Krishnan, vice-president (consumer electronics), Samsung India, said several TV-makers have started trimming down their LCD offerings. Samsung has already cut down its LCD offerings from 3-4 last year to only one this year. It wants to drive growth through LED sales.
“Most consumers are transitioning from CRT TVs straight to LEDs instead of LCDs. As a result, LCD sales have fallen. At this rate, they will soon get phased out,” said Krishnan.
In fact, Panasonic has already exited LCDs. “We are not producing any new LCD TVs.
Once the old stock is finished, we will only have LEDs in our product portfolio,” said Manish Sharma, MD of Panasonic India.
Similarly, LG is mulling exiting the LCD business. “We will most probably exit the LCD business by July this year, though the final date has not yet been confirmed,” said Deepak Jasrotia, sales head of home entertainment at LG Electronics.
With growth in the television market increasingly coming from the premium segment, the focus is now more on differentiated features. So, smart TVs, 3D sets and organic LED or OLED TVs are the way forward, said industry observers.
Source: Even LCD television's set to fade into oblivion - Money - DNA
First, the bulky cathode ray tube (CRT) television sets went out of style as liquid crystal display or LCD TVs made a splash in late 1990s. And now, consumers are preferring to buy light emitting diode (LED) TVs as the fast-evolving technology is promising them hi-tech features and lower power consumption at almost the same price as LCD TVs.
Last year, 60% of flat-screen panels sold were LCDs and 35% were LEDs. This year, the equation is expected to reverse.
All this is prompting TV companies to change their plans. Eric Braganza, president-India, Haier Appliances, attributes the change in consumer preferences to the narrowing gap between LCD and LED prices. “Now, it’s a mere Rs 5,000-10,000 in entry level products.”
Sometimes, much less, in fact. Latest data show that an entry-level LED TV sells for Rs 12,900 while LCD models retail for Rs 11,500-12,000.
“When the price difference is so less, then for a one-time investment, consumers are ready to spend more on an LED TV that offers better viewing experience and also saves on power,” said Braganza.
Mahesh Krishnan, vice-president (consumer electronics), Samsung India, said several TV-makers have started trimming down their LCD offerings. Samsung has already cut down its LCD offerings from 3-4 last year to only one this year. It wants to drive growth through LED sales.
“Most consumers are transitioning from CRT TVs straight to LEDs instead of LCDs. As a result, LCD sales have fallen. At this rate, they will soon get phased out,” said Krishnan.
In fact, Panasonic has already exited LCDs. “We are not producing any new LCD TVs.
Once the old stock is finished, we will only have LEDs in our product portfolio,” said Manish Sharma, MD of Panasonic India.
Similarly, LG is mulling exiting the LCD business. “We will most probably exit the LCD business by July this year, though the final date has not yet been confirmed,” said Deepak Jasrotia, sales head of home entertainment at LG Electronics.
With growth in the television market increasingly coming from the premium segment, the focus is now more on differentiated features. So, smart TVs, 3D sets and organic LED or OLED TVs are the way forward, said industry observers.
Source: Even LCD television's set to fade into oblivion - Money - DNA