Discovery to launch digital channels 'VEER by Discovery' and 'RISE by TLC'
These will be followed by specialist automotive and food-focused mobile-first channels later in the year.
Discovery Communications India (DCIN) announced that it plans to launch direct-to-consumer, social and mobile-first channels in early 2018. The new mobile-first channels will focus on four core-interest areas - 'Military', 'Girlist', 'Automotive', and 'Food'. The first two channels to launch will be VEER by Discovery and RISE by TLC in Q1, 2018. These will be followed by specialist automotive and food-focused mobile-first channels later in the year.
DCIN has partnered with YouTube, Reliance Jio and Vodafone Play to optimise the launch of these channels and maximize their reach across social and mobile platforms
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