Dell Starts Contests To Promote AIOs


5 Aug 2011
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To strengthen focus on its strong consumer segment which contribute about 80 percent to the AIO revenue, Dell India has started promotional activities for its Insirion range of AIOs. Started October 2011, the company is taking the products priced from Rs 33,000 to 35,000 to students across schools and residential housing socities in the top six cities of the country.

The promotional activities include Dell’s Study Buddy promotion for schools and the Coolest AIO Family for the residential complexes.

Under the Study Buddy scheme, Dell is running contests in schools. In the qualifying phase it is asking children to write on topics like ways to keep environment clean or on the importance of technology in education and in the next phase asking them for hand-pick project for any craft-related activity. The finalists would participate at the national level. They could use AIOs to access information from Dell stores. The winner would receive an AIO, said said Shishir Singh, Director, Product Marketing, CSMB, Dell India.

For the Coolest AIO Family contest, the company is targeting residential complexes. “Unlike notebooks which can be used only by individuals, AIO serves the purpose for a shared PC. That is our target audience. We are approaching families and running contests with them. The winners get an AIO. We would target residential societies in the tier-2 and tier-3 cities in the second phase,” added Singh.

source : crn
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