DataWind Looking For Distributors For Tablet


5 Aug 2011
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DataWind, the company that launched the lowest-cost tablet, Aakash, in collaboration with the Union HRD Ministry for the National Mission on Education, also has plans to commercially launch these tablets at the starting price of Rs 3,000. The company is scouting for a distributor for the same.

To be sold under the brand name UbiSlate, it would have five variants that would be launched in November 2011, and would be initially sold through the telecom channel. The IT channel would be involved later.

“While Aakash is a tablet that will be sold exclusively under the government project, we will also commercially launch these tablets under our own brand UbiSlate. We are presently negotiating with a national distributor who works with both the telecom and IT channel. We will sign a formal contract in the next 2-3 weeks. At such price-points we are confident of selling around 3 lakh tablets in FY2012-13,” said Suneet Singh Tuli, CEO, DataWind.

According to Tuli, the government will source the tablets at $45 a unit from Datawind and subsidize it to $35 for students and teachers. “We could have offered the tablet at roughly around Rs 1,700; however the government wanted us to provide a complete replacement warranty, factoring which we quoted $45. If
the government gives us a million unit order we can bring down the price to $35.”

DataWind believes that with mass adoption of the product the company can further bring down the price of its tablet to $10 a unit.

Tuli emphasized that DataWind tablets will meet market quality standards and will have all the requisite features without compromising on user experience.

“The tablet is available in a 7” size with Android 2.2 and HD touch-screen. It comes with a video co-processor for a good multimedia experience and core graphics accelerator for faster application support. It comes with 3G and Wi-Fi options.”

Since Aakash is targeted at students, it comes with an e-book reader for access to online streaming course material and Web-based research.

source : crn
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