Cisco’s Advantage Now! For SBs


5 Aug 2011
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Cisco has launched the fourth edition of Advantage Now! - a bi-annual roadshow aimed at enabling Cisco Partners to build a more profitable small business practice.

The initiative will feature a series of informative meets, latest initiatives, products, programs, insights and promotions Spread over a month, the event will cover 10 cities and reach out to approximately 1000 partners.

B Raghavendran, VP and Head, Partner Organization, Cisco India & SAARC said, "Cisco transitioned to a partner-led business model last year and this model requires us to work closely with our partners. Over the past one year, we have significantly increased our channel efforts to augment partner capabilities by providing leading practices, tools, and knowledge transfer, which in turn enable them to have more repeatable, successful, and profitable customer engagements. Advantage Now! is aligned with our efforts to arm our partners with the right products and know-how to better serve this fast-growing segment and we expect to see a lot of enthusiasm from partners."

Arun Dharmalingam, Vice President, Partner Led Velocity & Distribution Sales, Cisco India & SAARC added, "Small business is big business for Cisco and Advantage Now! reaffirms our commitment to this market. This program will enable our partners to provide a structured, prioritized evolution path for small and medium sized businesses, which can address the business challenges of today while maximizing the future potential of their technology investments."

Cisco is working with partners to create bundles with a focused technology direction that can be effectively targeted at the most receptive customer prospects. Advantage Now! will educate channel partners on these technology directions and help them effectively tap into the business needs of small and medium businesses.

source : crn
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