A new TV service showcasing foreign-language drama series from around the world is to launch free and on-demand to all UK viewers this year with the backing of Channel 4.
The new on-demand service, which has the working title 4World Drama, will be exclusively available in the UK via Channel 4’s new digital hub, All 4, which recently replaced 4oD.
The launch will look to capitalise on the growing demand for premium foreign-language drama from British viewers and the wide range of high quality international drama that has not yet been broadcast in the UK. More than 500 hours of drama will be exclusively available for box-set viewing on All 4, supported by advertising and sponsorship to be sold by Channel 4.
A selection of the best series from 4World Drama’s line-up will also be premiered on Channel 4’s free-to-air channel More 4 in a dedicated slot.
The 4World Drama video-on-demand service is being launched in the UK through an exclusive partnership between Channel 4 and Global Series Network, founded and managed by Jason Thorp, Walter Iuzzolino and Jo McGrath. The two parties plan to roll out World Drama in a number of other TV markets.
Channel 4 CEO David Abraham said, “We’ve seen from the response to titles like The Returned on Channel 4 that there’s a real appetite for quality international drama from UK viewers – but only a small selection of foreign-language series have been able to get a UK broadcast partner.
This new service will be a fantastic showcase for creative talent around the world and an innovative addition to All 4.”
Read more at:
http://www.televisionpost.com/technology/channel-4-to-launch-on-demand-service-for-global-tv-shows-in-the-uk/
The new on-demand service, which has the working title 4World Drama, will be exclusively available in the UK via Channel 4’s new digital hub, All 4, which recently replaced 4oD.
The launch will look to capitalise on the growing demand for premium foreign-language drama from British viewers and the wide range of high quality international drama that has not yet been broadcast in the UK. More than 500 hours of drama will be exclusively available for box-set viewing on All 4, supported by advertising and sponsorship to be sold by Channel 4.
A selection of the best series from 4World Drama’s line-up will also be premiered on Channel 4’s free-to-air channel More 4 in a dedicated slot.
The 4World Drama video-on-demand service is being launched in the UK through an exclusive partnership between Channel 4 and Global Series Network, founded and managed by Jason Thorp, Walter Iuzzolino and Jo McGrath. The two parties plan to roll out World Drama in a number of other TV markets.
Channel 4 CEO David Abraham said, “We’ve seen from the response to titles like The Returned on Channel 4 that there’s a real appetite for quality international drama from UK viewers – but only a small selection of foreign-language series have been able to get a UK broadcast partner.
This new service will be a fantastic showcase for creative talent around the world and an innovative addition to All 4.”
Read more at:
http://www.televisionpost.com/technology/channel-4-to-launch-on-demand-service-for-global-tv-shows-in-the-uk/
