Celebrities and social media influencers

[Bapun]

The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Failing to do so will attract a penalty up to ₹ 50 lakh.

Centre issues guidelines to social media influencers to regulate promotions

Rules require influencers to display a clear disclosure of the endorsement and benefits received for the activity, and impose a penalty under the Consumer Protection Act 2019 for any violations

www.thehindu.com

 

[Bapun]

Income-tax department 'following' influencers, notices to 15

The income-tax department has sent notices to 15 such influencers, who had flaunted their overseas holidays and luxury shopping, for paying zero or "substantially low" tax despite receiving hefty fees from companies whose products they promoted through their posts, a senior official told ET.

economictimes.indiatimes.com