Even though football is not considered to be a revenue generating game for broadcasters due to its limited scope to append advertisements, Ten Sports has managed to attract as many as fifteen brands across categories for the finale of the UEFA Champions League.
The much-touted finale will be played between Spanish La Liga Champions Barcelona FC and Italian SerieA triumphant Juventus in Olympiastadion Stadium, Berlin on 6 June.
Brands like Micromax, Xolo, Amul, Vini Cosmetics, L'Oreal - Garnier Men, Adidas, TVS Motors, Parle Agro, Amity University, Nissan, Sharda University, Accenture, Park Avenue, Urban Ladder and TVS Tyres are already on board.
Ten Sports senior vice president and marketing head Prasenjit Basu informs Indiantelevision.com that apart from these, many more brands have shown keen interestin associating with the final. “However, I doubt we can accommodate all of them with limited inventory left,” he says.
A media planner, who closely deals with the sports fraternity adds, “Football is not considered as a high revenue generating sport as there are not much room to showcase advertisements because of the continuous nature of the sport. However, in a match of such magnitude, the prime time begins 20 minutes before the match, which otherwise is always two minutes before kick off. And subsequently a huge number of brands get associated with the event to grab eyeballs.”
The UEFA Champions League final is one of the greatest matches in club football history and with the 2013 final drawing a record of 360 million television viewers globally, it comes as no surprise that multiple brands are vying for an ad spoton it even if it means paying a premium.
Given the high demand, Ten Sports is said to be charging as much as Rs2 - 2.75 lakh for a 10 second slot in the final. The premium rates are also owing to the sport’sgrowing viewership in India.
http://www.indiantelevision.com/television/tv-channels/sports/brands-flock-to-ten-sports-for-uefa-champions-league-finale-150603
The much-touted finale will be played between Spanish La Liga Champions Barcelona FC and Italian SerieA triumphant Juventus in Olympiastadion Stadium, Berlin on 6 June.
Brands like Micromax, Xolo, Amul, Vini Cosmetics, L'Oreal - Garnier Men, Adidas, TVS Motors, Parle Agro, Amity University, Nissan, Sharda University, Accenture, Park Avenue, Urban Ladder and TVS Tyres are already on board.
Ten Sports senior vice president and marketing head Prasenjit Basu informs Indiantelevision.com that apart from these, many more brands have shown keen interestin associating with the final. “However, I doubt we can accommodate all of them with limited inventory left,” he says.
A media planner, who closely deals with the sports fraternity adds, “Football is not considered as a high revenue generating sport as there are not much room to showcase advertisements because of the continuous nature of the sport. However, in a match of such magnitude, the prime time begins 20 minutes before the match, which otherwise is always two minutes before kick off. And subsequently a huge number of brands get associated with the event to grab eyeballs.”
The UEFA Champions League final is one of the greatest matches in club football history and with the 2013 final drawing a record of 360 million television viewers globally, it comes as no surprise that multiple brands are vying for an ad spoton it even if it means paying a premium.
Given the high demand, Ten Sports is said to be charging as much as Rs2 - 2.75 lakh for a 10 second slot in the final. The premium rates are also owing to the sport’sgrowing viewership in India.
http://www.indiantelevision.com/television/tv-channels/sports/brands-flock-to-ten-sports-for-uefa-champions-league-finale-150603
