BlackBerry Curve 9320 launched in India


2 May 2011
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Amid falling tariffs and increasing popularity of 3G services, Canadian handset maker Research in Motion today launched 3G-compatible BlackBerry Curve 9320 smartphone priced at Rs 15,990 in the country.

The new smartphone features all the core BlackBerry messaging and social-centric features that keep people connected and offers global 3G connectivity, RIM said in a statement.

"The BlackBerry Curve series is extremely popular and successful in India. This new model is designed to make it easy for customers to be socially-connected, and we expect it will be especially popular in the youth segment," RIM India Managing Director Sunil Dutt said.
Based on the BlackBerry 7.1 operating system, the handset also comes with a built-in FM radio and a better battery life, which offers customers up to 7 hours of talk time. The integrated camera includes a flash and supports video recording.

Recently, Bharti Airtel and Idea Cellular have slashed 3G prices by up to 70 per cent, while Reliance Communications also joined the league today to cut prices by up to 61 per cent from their existing rates.

The tariff plans are aimed at making internet usage within the reach of rural, mid-town customers at home and help first time users experience the benefits of 3G, the operators have said.
The government had received over Rs 67,000 crore from the 3G auctions held in 2010. With operators taking huge loans to pay for the 3G licences, experts say operators are under pressure to recover the investment, which could see more operators slashing tariffs in the coming days.

Yeah, and with 3G tariffs coming down...I see more 3G and high end sets taking the market...

To cash in on the 3G wave in India, Research In Motion (RIM) has launched BlackBerry Curve 9320 for Rs 15,990.

The new BlackBerry Curve 9320 smartphone features offers 3G connectivity backed by long battery life.

In the last few days, operators such as Reliance Communications, MTNL, Idea Cellular, Airtel, and Vodafone reduced 3G tariffs.

Reduction in 3G tariff was an important step for operators to improve 3G user base. Due to lack of availability of services, lack of enough content, availability of cost effective handsets and tariffs affected the uptake in 3G users.

The BlackBerry Curve 9320 smartphone will be able to generate interest among 3G users. However, the cost may be suitable for premium class only.

"The BlackBerry Curve series is extremely popular and successful in India and we are excited to bring the new BlackBerry Curve 9320 to customers here. This new Curve model is designed to make it incredibly easy for customers to be socially-connected, and we expect it will be especially popular in the youth segment," said Sunil Dutt, managing director, India at Research In Motion.

The new BlackBerry Curve 9320 is meant for Indian customers. It features built-in FM radio.

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