Apple Watch launching in Spring

[Dinesh jain]

Apple will launch its first wearable, the Apple
watch, in spring according to Angela Ahrendts.
Ahrendts who recently joined Apple as Senior
VP for Retail and Online stores from fashion
brand Burberry informed retail employees in a
video message. The transcript of the video
was revealed by 9to5Mac, a technology
website dedicated to covering Apple.
"We're going into the holidays, we'll go into
Chinese New Year, and then we've got a new
watch launch coming in the spring," said
Ahrendts.

Earlier, Apple had indicated that the Apple
Watch would launch in early 2015, but now this
bit of information adds more detail surrounding
the launch. In fact, to be more precise, in the
memo, Ahrendts indicates that the launch of
the Apple Watch would happen after the
Chinese New Year, which is on February 19.
Originally, Apple had planned to ship the Apple
Watch in the fall of 2014, but engineering
difficulties related to the battery of the
product delayed it. Still, it is believed that
Apple is ironing out the kinks in the battery
and is working to improve the efficiency of the
MagSafe charger so that the product gets
charged
Reportedly, Apple is also working on a new
retail experience for the Watch where
employees will be trained to swap different
watch bands and dials and make the customer
experience the watch for real on their wrist.
Apple Watch launching in Spring: Report

 

[iSK]

Apple launched its all-new watch
category in September and left us
with a vague release date of “early
2015.” Now, this window has been
narrowed down Apple retail chief
Angela Ahrendts who said that the
wearable should reach markets by
spring.

9To5Mac has got its hands on the
transcript of the video message
shared by Ahrendts, who is the Apple
Senior Vice President of Retail and
Online Stores, with the Apple retail
employees. It reads, “We’re going
into the holidays, we’ll go into
Chinese New Year, and then we’ve
got a new watch launch coming in
the spring.”

Now, she says that the launch is
after the Chinese New Year, which
indicates the device isn’t coming
before mid-February.

Moreover, spring in the US starts by
mid of March and ends by mid June,
so we have a fair idea when to
expect the new watch.

Citing some sources, the report
further states Apple executives have
started planning retail strategies for
the watch. All retail employees will
be trained to help customers try out
the new watch and its features.

“iPhones, Macs, iPads, and iPods in
retail stores are secured via wires to
showroom tables, so Apple actually
allowing customers to try on the
product before purchase will be a
new experience for the company.

Ahrendts is said to believe that
retail-based watch sales will deepen
relationships with customers, which
is critical for future sales,” adds the
report.

The Apple watch has got a squarish
screen and it will be coming in three
distinct collection and two different
sizes. The three editions are Apple
Watch, Apple Watch Sport and Apple
Watch Edition. Apple Watch Edition is plated with 18 karat gold.

Apple Watch reportedly coming in spring 2015 Tech2 Mobile