rahul1117kumar
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The Cupertino, California-based company will likely price the four-year-old iPhone 5s around Rs 15,000 apiece as part of an online-exclusive retailing strategy, which aims to secure for the world’s most valuable corporate a beachhead in India’s mid-priced smartphone market that is dominated by Chinese manufacturers and Samsung.
Three senior industry executives said that the company’s distributors have already informed the brick-and-mortar cellphone stores that iPhone 5s supplies will be eased out, and that the model would be sold only online - at an aggressive price point. The iPhone SE will become the entry handset for offline retail in India for Apple, carrying a price tag of Rs 20,000, they said. The iPhone 5s currently sells at Rs 18,000.
iPhone: Apple likely to reduce the price of iPhone 5s in India to Rs 15,000, Telecom News, ET Telecom
Three senior industry executives said that the company’s distributors have already informed the brick-and-mortar cellphone stores that iPhone 5s supplies will be eased out, and that the model would be sold only online - at an aggressive price point. The iPhone SE will become the entry handset for offline retail in India for Apple, carrying a price tag of Rs 20,000, they said. The iPhone 5s currently sells at Rs 18,000.
iPhone: Apple likely to reduce the price of iPhone 5s in India to Rs 15,000, Telecom News, ET Telecom