Apple changes new iPad branding

[iS THAT ME]

Apple changes new iPad branding​

SYDNEY: Tech giant Apple in Australia and some other countries has ceased branding its latest third generation iPad tablet as 4G capable, instead using the term 'Wi-Fi + Cellular'.

Apple's move came in the wake of complaints in Australia and the UK that the new iPad branded 'Wi-Fi+4G' does not connect to 4th generation network.

The firm's Australian branch said because telecommunications companies 'do not all refer to their high-speed networks with the same terminology' it had therefore 'decided to use 'Wi-Fi + Cellular' as a simple term' which describes all of the networks supported by the new iPad, The Sydney Morning Herald reports.

The Australian Competition and Consumer Commission (ACCC) took Apple to court in late March this year.

It alleged that the firm had misled consumers when it came to marketing one of its latest iPad models as being compatible with 4G mobile data networks even though it could not connect to them in Australia.

According to the report, the UK's Advertising Standards Authority also investigating Apple for similar reasons, but without any legal action against the tech firm.


-TOI

 

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