Amazon acquires Indian video streaming service MX Player

[iDJ]

Aashram is MX's flagship original, it is the show with the highest viewership, no chance of it being scrapped. Also it's a work of fiction, they aren't calling it based on any person dead or alive.

I am talking about unwanted outrage against Prime Video again.

 

[Esmail]

I am talking about unwanted outrage against Prime Video again.

I don't see that happening, people usually fume on a subject just once. Then they look for newer things to raise objections and protest against. Change in ownership of content that they have already protested against in the past may not make them want to do it freshly.

 

[federer.reddevil]

Any idea when all the shows will be shown on Amazon?

I dont like to use MX because of the number of ads and their UI

 

[Star NXT]

This is probably to provide free content with ads in Prime Video.

 

[vikhyath]

Amazon deal off; MX Player eyes funding

To sustain operations in the increasingly competitive AVoD market in India, the cash-strapped company needs funding.

www.livemint.com

 

[Esmail]

Amazon India set to buy MX Player in a distress sale

Amazon appears to be very close to acquiring Times Internet-owned MX Player, according to three sources aware of the discussions.

entrackr.com

Looks like this time around the deal will finally come to fruition.

 

[Bapun]

The two firms reached a definitive agreement for the deal on Wednesday evening, a source familiar with the matter told TechCrunch. The deal values MX Player at less than $100 million, far short of the $500 million valuation at which the streamer raised its last capital, the source said, on condition of anonymity because the companies are yet to publicly comment on the deal.

Amazon buys Indian video streaming service MX Player | TechCrunch

Amazon has agreed to acquire the Indian video streaming service MX Player from the local media powerhouse Times Internet.

techcrunch.com