Through the content tie-up, Bharti Airtel is aiming to ring-fence its high-paying customers in an intensely competitive market where bitter rival Reliance Jio Infocomm pegs its content as a key differentiator, say analysts.
Bharti Airtel to ink deal with Amazon to bolster content play in India - ET Telecom
Airtel to offer free Amazon Prime Video subscription as part of Infinity plans | TelevisionPost.com
Bharti Airtel to ink deal with Amazon to bolster content play in India - ET Telecom
Airtel to offer free Amazon Prime Video subscription as part of Infinity plans | TelevisionPost.com
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