Aamir Khan Productions likely to partner with YouTube

[Deep Mody]

Over the last few months, Aamir Khan has been doing meetings with YouTube heads in US and India, exploring the possibilities of using the platform for premiere of his feature films. “Aamir is against premiere of films on already established platforms and is exploring several ideas with YouTube to showcase his films – the talks include direct-to-digital premiere, post theatrical streaming, pay-per-view model and a lot more. He is however yet to arrive at a concrete decision on how he wishes to partner with YouTube,” the source added.

EXCLUSIVE: Sunny Deol’s Lahore: 1947 aims at an August 2025 release; Aamir Khan Production initiates conversations with YouTube

As a producer, Aamir cracked a deal of Rs 70 crore for Lahore: 1947 with a leading player, but he has decided to refund the sum. Details

www.pinkvilla.com

 

[Deep Mody]

Aamir Khan Productions has partnered with YouTube to release Sitaare Zameen Par on a pay-per-view basis in a potentially significant move, said people familiar with the development.

The film is likely to move to YouTube early next month. While the industry typically follows an eight-week window for streaming on SVOD platforms, Khan recently said that all his films will follow a six-month theatrical run to protect box office revenues. The film was released on June 20 in theatres.

Film is expected to be priced at ₹99

Aamir Khan's film goes pay-per-view on YouTube, gives OTT giants a miss

Aamir Khan Productions is experimenting with a pay-per-view release of 'Sitaare Zameen Par' on YouTube, bypassing traditional streaming platforms. This marks a significant shift, as Khan aims to tap into the underutilized pay-per-view market in India. Industry experts are closely watching the...

economictimes.indiatimes.com

 

[Ashok Varma]

Pay per View is a failure phenomenon in India due to piracy in 4K

 

[Rajkumar]

Jantha Ka Theater.

https://twitter.com/x/status/1950181853756870853

https://twitter.com/x/status/1950158822745534770

 

[rohitvatsa]

Jantha Ka Theater.

https://twitter.com/x/status/1950181853756870853

https://twitter.com/x/status/1950158822745534770

Rs 100/view and on youtube how it is wise?

 

[dino29]

What about satellite rights?

 

[Star NXT]

To this day, I haven't seen anyone's personal youtube channel offering videos on pay-per-view basis.

I mean youtube does offer it under its own channel: https://www.youtube.com/channel/UCZ5q8eSg0XmRoP13_uQ6l6w

 

[Divyam]

What about satellite rights?

Zee cinema

 

[Divyam]

Pay per View is a failure phenomenon in India due to piracy in 4K

Radhe got a good response on zeeplex but it was only from Salman fans and that was a direct pay per view release here the movie is going for post theatrical release so its different scenario

 

[dino29]

Zee cinema

No.... They just aired 4 movies as part of promotional strategy for Sitaare Zameen Par, these movies just aired twice on 15th and 20 th June post which they have not aired until now