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Even as Vodafone is yet to report its numbers for the April-June quarter, Idea Cellular officials are popping open the bubbly for overtaking the British company as far as wireless data is concerned.
Till last quarter, Vodafone was ahead of Idea in terms of wireless data, carrying around 29 bln MB of data per month.
However, with a strong 13% sequential jump in data volumes, Idea Cellular has now overtaken Vodafone as India’s third biggest wireless data company.
At the same time, Reliance Jio, which is still doing trials, is reported to have overtaken Bharti Airtel to take the No. 1 slot — completing a transformation of the wireless market.
Just a year ago, Bharti Airtel was the clear No. 1 in data traffic and Vodafone was the clear No. 2.
However, the emergence of 4G technology has changed the equations.
Vodafone, which was expected 3G to remain in vogue for another 2-3 years, did not make required investments in 4G spectrum, while smaller rival Idea today has nearly twice as much LTE spectrum as Vodafone.
As the market moved from 3G to 4G, Vodafone has found it difficult to match the growth rate of Idea, with the result that the company now seems to have fallen to No. 4 position in India from No. 2 just a year ago.
According to Idea’s latest numbers, the company carried a total of 93 bln MBs during Apr-June, and likely touched about 35 bln MB during June itself. Vodafone, in contrast, is likely to have carried only around 32 bln MB during the same month.
Idea’s total data volume is up nearly 50% year on year during the April-June quarter.
In addition, it is capturing 27.2% incremental data revenue generated in India today, according to the company.
Read more at 4G IMPACT: Idea overtakes Vodafone as No 2 data operator in India - RTN.ASIA
Till last quarter, Vodafone was ahead of Idea in terms of wireless data, carrying around 29 bln MB of data per month.
However, with a strong 13% sequential jump in data volumes, Idea Cellular has now overtaken Vodafone as India’s third biggest wireless data company.
At the same time, Reliance Jio, which is still doing trials, is reported to have overtaken Bharti Airtel to take the No. 1 slot — completing a transformation of the wireless market.
Just a year ago, Bharti Airtel was the clear No. 1 in data traffic and Vodafone was the clear No. 2.
However, the emergence of 4G technology has changed the equations.
Vodafone, which was expected 3G to remain in vogue for another 2-3 years, did not make required investments in 4G spectrum, while smaller rival Idea today has nearly twice as much LTE spectrum as Vodafone.
As the market moved from 3G to 4G, Vodafone has found it difficult to match the growth rate of Idea, with the result that the company now seems to have fallen to No. 4 position in India from No. 2 just a year ago.
According to Idea’s latest numbers, the company carried a total of 93 bln MBs during Apr-June, and likely touched about 35 bln MB during June itself. Vodafone, in contrast, is likely to have carried only around 32 bln MB during the same month.
Idea’s total data volume is up nearly 50% year on year during the April-June quarter.
In addition, it is capturing 27.2% incremental data revenue generated in India today, according to the company.
Read more at 4G IMPACT: Idea overtakes Vodafone as No 2 data operator in India - RTN.ASIA
