2014 FIFA World Cup to be shot in 4K thanks to Sony

[Karan rocks]

2014 FIFA World Cup to be shot in 4K thanks to Sony​

The 4K content push has gained another serious backer as Sony and FIFA join forces to record the 2014 FIFA World Cup in 4K.

With sporting tournaments having repeatedly acted as a test platform for emerging broadcast technologies, Sony and FIFA have confirmed that this summer’s showpiece football event down in Brazil will see a range of matches, including the final, captured in 4K.

Set to be held across the South American nation between June 12 and July 13, three full matches from the 2014 FIFA World Cup will be recorded in Ultra HD, with the resulting footage being used to produce the Official 2014 FIFA World Cup Film in 4K Ultra HD following the tournament.

Although the 4K content will not be broadcast live, with national broadcasters yet to trial their own 4K services, the official film will be released through FIFA’s 4K online platforms after the final. Those looking to retrospectively enjoy the action in 4K will need a 4K monitor or TV.

“We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World Cup,” Soichi Kawachi, VP in charge of FIFA Partnership at Sony said.

He added: “By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”

FIFA’s Director of TV Niclas Ericson added: “FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience.

“We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. 4K will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.”

During the last FIFA World Cup, 3D technologies were put to use, although the extra-dimensional offerings continue to fail in grabbing consumers’ attentions.

For those fortunate enough to be out in Brazil during competition time, Sony has confirmed its fan zones will offer glimpses of the 4K action.

http://www.trustedreviews.com/news/2014-fifa-world-cup-to-be-shot-in-4k-thanks-to-sony

 

[ssparikshya]

oh great update , but sadly there are not many who can enjoy it ATM :-/

 

[Karan rocks]

oh great update , but sadly there are not many who can enjoy it ATM :-/

Why?

 

[ssparikshya]

bcoz not much have 4k tv , and by 2019 , sony will 8k :shy so , 4k will become old in 5 years only

 

[Karan rocks]

bcoz not much have 4k tv , and by 2019 , sony will 8k :shy so , 4k will become old in 5 years only

So we must have 4K tv to enjoy.:dodgy

 

[Sharath Menon]

What is 4 k??

 

[Srajal Ag]

Re: RE: 2014 FIFA World Cup to be shot in 4K thanks to Sony

What is 4 k??

4times the resolution of Full hd

 

[pravinraaj.mba1]

4times the resolution of Full hd

Dude..... Where did you come up with this answer??? "4 times of full HD"

4K means the resolution will be 4 thousands (4000) pixels horizontal and vertcial will be different according to the aspect ratio.

When you say full HD 1080p it means 1080 pixels vertically. So Full Hd represented by vertical lines whereas 2k , 4k, and 8k which commonly used film format is represented by horizontal lines. So when you actually compare 2k and full HD there is no big difference. Thats why many cinema theater use Full HD projectors.

1920×1080 (Full HD) vs 2048 x 1152 (2k) note: vertical line changes according to the aspect ratio....

List of common resolutions - Wikipedia, the free encyclopedia

4K (resolution) - Wikipedia, the free encyclopedia

 

[mmadhankumar]

Re: RE: 2014 FIFA World Cup to be shot in 4K thanks to Sony

Full HD = 1920 pixels X 1080 lines

4k = UHD = 4 X Full HD = 4 X 1920 pixels X 1080 lines = (2x1920 pixels) X (2x1080 lines) = 3840 pixels X 2160 lines

 

[NEPTUNE]

great