10 emerging trends from India’s online video consumption boom

rahul1117kumar

Contributor
Joined
21 Jun 2013
Messages
10,365
Reaction score
11,057
Rise of social video, especially on Facebook

With Facebook and YouTube being the two most popular social networks in India, social video consumption has grown by leaps and bounds. Facebook and YouTube account for 47 percent and 42 percent of overall videos watched online, respectively. The remaining 11 percent belong to OTT services such as Hotstar, Netflix, Amazon Prime Video, Jio TV and VOOT. The average Indian user is watching 8.5 hours of video content every month on Facebook and YouTube put together.

Short, crisp videos perform better

Indians prefer shorter, crisper videos as opposed to the longer ones. The under-10 minute videos are hugely popular with 85 percent of the internet audience viewing them. Anything longer than that, the user is likely to scroll past.

Mobile data used more than Wi-Fi

This is what makes India inherently different from the rest of the world. And this is precisely the habit that Mukesh Ambani’s Reliance Jio is milking. 65 percent of the audience is watching videos over mobile data.

Comedy / Entertainment is the most popular genre

More than 50 percent of the video content consumed on Facebook and YouTube is comedy and entertainment. A recent report by Google reveals that this category is growing 100 percent year-on-year. AIB, TVF and Vir Das are the most popular YouTube stars in the genre.

10 emerging trends from India's online video consumption boom - OTT services are growing but social media networks continue to be the most pop...
 
Comedy / Entertainment is the most popular genre:sp:eek:hya
 
Back
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock