It is likely you would not be aware that Chinese hardware maker ZTE is the world's seventh-biggest smartphone maker.
The company shipped about 40 million smartphones, last year. A large number of these devices are white label phones which are rebranded by telecom operators and sold as their own.
Even in India, CDMA phones made by ZTE are sold by the likes of Reliance and Tata DoCoMo (erstwhile Tata Indicom) under their own brand names.
This is also one reason why brand awareness for the company is low among smartphone consumers even though the network equipment made by it has been widely deployed by mobile carries in the country.ZTE says it wants to change this with its Nubia line of smartphones.
The company has introduced high-end devices in the global market and wants to introduce these phones in India in the near future.
But for starters it is eyeing the lucrative budget segment which is witnessing a lot of action with players like Motorola, Xiaomi, Micromax and Asus battling it out.
http://m.timesofindia.com/tech/reviews/ZTE-V5-review-Good-phone-buggy-software/articleshow/42981040.cms
The company shipped about 40 million smartphones, last year. A large number of these devices are white label phones which are rebranded by telecom operators and sold as their own.
Even in India, CDMA phones made by ZTE are sold by the likes of Reliance and Tata DoCoMo (erstwhile Tata Indicom) under their own brand names.
This is also one reason why brand awareness for the company is low among smartphone consumers even though the network equipment made by it has been widely deployed by mobile carries in the country.ZTE says it wants to change this with its Nubia line of smartphones.
The company has introduced high-end devices in the global market and wants to introduce these phones in India in the near future.
But for starters it is eyeing the lucrative budget segment which is witnessing a lot of action with players like Motorola, Xiaomi, Micromax and Asus battling it out.
http://m.timesofindia.com/tech/reviews/ZTE-V5-review-Good-phone-buggy-software/articleshow/42981040.cms
