Dr Subhash Chandra’s Zee has ranked no 1 in the media TV category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015), which was released recently.
Zee ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.
The MAB 2015 was released as an attempt to bring the world of brand communications in India to a measurable matrix. The second in its series, the 2015 report is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory) says TRA CEO N Chandramouli. MAB 2015 was preceded this year by TRA’s ‘Brand Trust Report 2015’ (the fifth in its series) in March 2015.
“This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The result is a 180 page, hardbound report is available for Rs 14,000,” adds Chandramouli.
Of the 180 pages, the first 69 pages have four chapters – India’s most attractive brands; Brand attractions across categories; Unveiling the chemistry; and Laws of attraction; The last two sections Category-wise India’s most attractive brands; and All India Rank – India’s most attractive brands listing of the top 1000 brands cover the rest of the pages. MAB 2015 is interspaced with ‘Attractalk’ pages in which industry experts speak about what makes their brands attractive, as well as quotes from players in the advertising ecosystem.
As per the MAB 2015 report, the print media segment is headed by - DNA, which again is a brand that has an Essel (Zee) connect. DNA with an overall MAB 2015 rank of 468 was followed by Mid-Day with a MAB 2015 rank of 512. Dainaik Bhaskar ranked at 670, followed by TOI.
English News channel from the Times Network - Times Now helmed by Arnab Goswami is conspicuous with its absence in the top 1000 brands. In the Hindi News category, ABP News is placed first with a MAB 2015 rank of 349, Zee News with a rank of 498 and Aaj Tak with a rank of 564. BBC with a MAB 2015 rank of 20 finds a place in Media –TV category, while CNN IBN (Media TV category rank 25) finds a place among the top 25 in the same category with a MAB 2015 rank of 972.
Among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.
The Radio industry is represented by the big three in the Top 1000: 92.7 Big FM takes the lead with a MAB rank of 607, Radio Mirchi 98.3 FM is placed second in the category with a MAB rank of 652, whereas Red FM 93.5 took the third spot in the category with a MAB rank of 760.
Overall, Samsung Mobiles from the personal gadgets category heads the 1000 MAB club, followed by fellow Korean brand LG and then the Japanese brand Sony. The Tata brand is the fourth and the first Indian brand in the list with a MAB 2015 rank of 4. The next Indian brand with a MAB 2015 rank of 9 is Bajaj followed by Godrej, which has a MAB 2015 rank of 10.
The F&B category has 161 brands among the top 1000 brands in MAB 2015. Old competitors: Parle G (rank 2 in MAB’s F&B category) with a MAB 2015 rank of is ahead of Britannia (rank 5 in MAB’s F&B category) with and MAB 2015 rank of 55. Pepsi with a MAB 2015 rank of 13 is ranked first in MAB’s F&B category, while old foe Coca Cola (MAB 2015 rank 48) is placed third within the category. Even more interesting is the FMCG industry with 144 plus players from it finding a place among the top 1000 brands. How the brands of top players such as HUL, P&G, Colgate are placed by TRA are truly eye openers.
The report makes it possible to understand where brands stand from the TRA perspective. Overall the business intelligence that MAB 2015 provides, makes an interesting read and a must have tool, especially for the media and entertainment companies or, for that matter, anyone related to the marketing ecosystem.
http://www.indiantelevision.com/television/tv-channels/gecs/zee-is-india-s-most-attractive-brand-in-media-tv-category-mab-2015-150921
Zee ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.
The MAB 2015 was released as an attempt to bring the world of brand communications in India to a measurable matrix. The second in its series, the 2015 report is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory) says TRA CEO N Chandramouli. MAB 2015 was preceded this year by TRA’s ‘Brand Trust Report 2015’ (the fifth in its series) in March 2015.
“This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The result is a 180 page, hardbound report is available for Rs 14,000,” adds Chandramouli.
Of the 180 pages, the first 69 pages have four chapters – India’s most attractive brands; Brand attractions across categories; Unveiling the chemistry; and Laws of attraction; The last two sections Category-wise India’s most attractive brands; and All India Rank – India’s most attractive brands listing of the top 1000 brands cover the rest of the pages. MAB 2015 is interspaced with ‘Attractalk’ pages in which industry experts speak about what makes their brands attractive, as well as quotes from players in the advertising ecosystem.
As per the MAB 2015 report, the print media segment is headed by - DNA, which again is a brand that has an Essel (Zee) connect. DNA with an overall MAB 2015 rank of 468 was followed by Mid-Day with a MAB 2015 rank of 512. Dainaik Bhaskar ranked at 670, followed by TOI.
English News channel from the Times Network - Times Now helmed by Arnab Goswami is conspicuous with its absence in the top 1000 brands. In the Hindi News category, ABP News is placed first with a MAB 2015 rank of 349, Zee News with a rank of 498 and Aaj Tak with a rank of 564. BBC with a MAB 2015 rank of 20 finds a place in Media –TV category, while CNN IBN (Media TV category rank 25) finds a place among the top 25 in the same category with a MAB 2015 rank of 972.
Among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.
The Radio industry is represented by the big three in the Top 1000: 92.7 Big FM takes the lead with a MAB rank of 607, Radio Mirchi 98.3 FM is placed second in the category with a MAB rank of 652, whereas Red FM 93.5 took the third spot in the category with a MAB rank of 760.
Overall, Samsung Mobiles from the personal gadgets category heads the 1000 MAB club, followed by fellow Korean brand LG and then the Japanese brand Sony. The Tata brand is the fourth and the first Indian brand in the list with a MAB 2015 rank of 4. The next Indian brand with a MAB 2015 rank of 9 is Bajaj followed by Godrej, which has a MAB 2015 rank of 10.
The F&B category has 161 brands among the top 1000 brands in MAB 2015. Old competitors: Parle G (rank 2 in MAB’s F&B category) with a MAB 2015 rank of is ahead of Britannia (rank 5 in MAB’s F&B category) with and MAB 2015 rank of 55. Pepsi with a MAB 2015 rank of 13 is ranked first in MAB’s F&B category, while old foe Coca Cola (MAB 2015 rank 48) is placed third within the category. Even more interesting is the FMCG industry with 144 plus players from it finding a place among the top 1000 brands. How the brands of top players such as HUL, P&G, Colgate are placed by TRA are truly eye openers.
The report makes it possible to understand where brands stand from the TRA perspective. Overall the business intelligence that MAB 2015 provides, makes an interesting read and a must have tool, especially for the media and entertainment companies or, for that matter, anyone related to the marketing ecosystem.
http://www.indiantelevision.com/television/tv-channels/gecs/zee-is-india-s-most-attractive-brand-in-media-tv-category-mab-2015-150921
