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YouTube India flags off a bus that will travel through Punjab & Haryana and bring live-streaming of the Olympics to villages
With just two days until the London 2012 Olympic Games, YouTube India today launched a unique initiative called “It’s Time You Cheer” inviting all Indians to cheer for the Indian Olympic squad and popularise the Indian athletes within the country.
As part of its drive to encourage youth to step up and support the Indian athletes, YouTube launched a special theme song composed by the noted music composer Shantanu Moitra and lyricist Swanand Kirkere titled “Aap Agar Saath Hain. Tou Jeet Bhi Saath Hai”. And to popularise Olympic Games viewership and gather more support for the athletes from their hometowns, YouTube also flagged off the YouTube Bus for Olympics, which will travel across nine key cities including hometowns of the athletes from Punjab and Haryana. The bus will offer an opportunity to watch Olympic Games live on YouTube on the bus and learn more about the history of Indian athletes at the Olympics.
YouTube has partnered with the International Olympic Committee (IOC) to bring live coverage of the London 2012 Olympic Games to India and 63 other countries and territories across Asia and Sub-Saharan Africa on the IOC’s channel www.youtube.com/olympic. Millions of Indians will be able catch 10 high-definition live-streams of the London games on their desktop, tablet, or mobile device free of cost. Users will also be able to watch catch-up content and highlights, divided by event.
Full Report on BestMediaInfo
With just two days until the London 2012 Olympic Games, YouTube India today launched a unique initiative called “It’s Time You Cheer” inviting all Indians to cheer for the Indian Olympic squad and popularise the Indian athletes within the country.
As part of its drive to encourage youth to step up and support the Indian athletes, YouTube launched a special theme song composed by the noted music composer Shantanu Moitra and lyricist Swanand Kirkere titled “Aap Agar Saath Hain. Tou Jeet Bhi Saath Hai”. And to popularise Olympic Games viewership and gather more support for the athletes from their hometowns, YouTube also flagged off the YouTube Bus for Olympics, which will travel across nine key cities including hometowns of the athletes from Punjab and Haryana. The bus will offer an opportunity to watch Olympic Games live on YouTube on the bus and learn more about the history of Indian athletes at the Olympics.
YouTube has partnered with the International Olympic Committee (IOC) to bring live coverage of the London 2012 Olympic Games to India and 63 other countries and territories across Asia and Sub-Saharan Africa on the IOC’s channel www.youtube.com/olympic. Millions of Indians will be able catch 10 high-definition live-streams of the London games on their desktop, tablet, or mobile device free of cost. Users will also be able to watch catch-up content and highlights, divided by event.
Full Report on BestMediaInfo
