Sony India's smartphone arm will look a
consolidating its existing sales and
marketing infrastructure but will continu
to add more products to its portfolio to
expand its customer-base, a top official
of the Japanese company's Xperia arm
has said.
"We are not looking to expand right now,
nor are we opening any new store at the
moment. We will consolidate our
business at present," Mukesh Srivastava,
head of product marketing with Sony's
Xperia devices division, told IANS.
Sony , which has again shifted its
headquarters, this time from Sweden to
Tokyo after a similar move in 2011 out o
London, unveiled two mid-range
smartphones this week. It faces
competition from Xiaomi, Honor, YU that
have come out with flagship-like
products at low prices.
But Srivastava sought to brush off the
competition and even said e-commerce
was not an option the company was
looking to go into to cut its loses in
recent years.
"We are not looking to compete with
brands like YU or Xiaomi. Our devices wil
come in the mid-range and premium
range category. We are not even looking
at electronic sales. We will focus on
securing our distribution channels," he
added.
At a mid-term corporate strategy meet in
the middle of February this year, Sony
revealed that it is going to try and
position return on equity as its primary
key performance indicator and will set a
target for more than 10 percent.
The company also said it will also target
a consolidated operating profit of more
than JPY 500 billion ($4 billion) for the
Sony Group in financial year 2016-17.
Asked about plans to boost sales of its
Xperia devices, Srivastava said: "We are
focussing on the integration of our Bravi
engine, CMOS image sensors, sound
engine and the PlayStation Network. We
will launch devices that will really please
the customers."
Sony in February had also revealed that
it will seek to further bolster its
competitive edge in the area of CMOS
image sensors by investing to increase
the production capacity and enhance
research and development.
In the games and network services, it
wants to expand the user-base for the
PlayStation platform and the PlayStation
Network.
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