MUMBAI: WWE is getting its mobile content to India. For this purpose, it has tied up with gaming company, UTV Indiagames.
The one-year deal involves a minimum guaranteed amount and a revenue sharing arrangement.
UTV Indiagames will develop and publish WWE mobile content including ringtones, wallpaper, video clips, voice tones, premium alert packages and WAP decks for wrestling fans.
From 1 October, consumers will be able to access WWE's mobile content through all major mobile operators in the market, including Airtel, Vodafone, Idea Cellular, Tata Docomo and Aircel.
WWE International senior VP, MD Dominic Hayes said, "Our new mobile offering in India will give WWE fans access to an exciting array of WWE content on their mobile phones from the company's two flagship brands, Raw and SmackDown. The rapid increase in mobile subscribers in India has created a huge demand for new and innovative content and we are excited to be bringing it to our audience with UTV Indiagames."
UTV Indiagames COO Samir Bangara said, "WWE has a passionate fan base in India and with 3G now available across the country, we will be able to offer HD videos and a host of exclusive mobile content to WWE fans."
Source:Indiantelevision
