Microsoft Corp is making its biggest pus
into the heavily pirated Chinese
consumer computing market this summe
by offering free upgrades to Windows 10
to all Windows users, regardless of
whether they are running genuine copies
of the software.
The move is an unprecedented attempt
by Microsoft to get legitimate versions of
its software onto machines of the
hundreds of millions of Windows users i
China. Recent studies show that three-
quarters of all PC software is not properl
licensed there.
Terry Myerson, who runs Microsoft's
operating systems unit, announced the
plan at the WinHEC technology
conference in Shenzhen, China.
"We are upgrading all qualified PCs,
genuine and non-genuine, to Windows
10," he said in a telephone interview wit
Reuters. The plan is to "re-engage" with
the hundreds of millions of users of
Windows in China, he said, without
elaboration.
Myerson said Windows 10 would be
released globally sometime "this
summer". That is the first time Microsoft
has put a time frame on the release,
although it has been expected in
autumn, based on Microsoft's release
history.
Microsoft said in January it would offer
free upgrades to Windows 10 for users o
Windows 7 or later in an attempt to hold
onto users and make up for lost revenue
by selling services such as Office over th
Internet.
Microsoft is working with Lenovo Group
Ltd, the world's biggest PC maker, to hel
roll out Windows 10 in China to current
Windows users, Myerson said.
It also is offering Windows 10 through
security company Qihoo 360 Technolog
Co and Tencent Holdings Ltd, China's
biggest social networking company,
which will build a Windows 10 app that
will work on smartphones and PCs for it
popular QQ gaming and messaging
service. QQ has more than 800 million
users.
Lenovo said in a statement that it will
make phones running Windows software
available through China Mobile,
sometime later this year.
Microsoft also said it is working with
Chinese handset maker Xiaomi
Technology Co Ltd - which generally
uses a form of Google Inc's Android on
its devices - to offer some customers a
test version of Windows 10 on their
smartphones."
http://m.gadgets.ndtv.com/laptops/news/windows-10-to-launch-this-summer-xiaomi-named-testing-partner-671721
into the heavily pirated Chinese
consumer computing market this summe
by offering free upgrades to Windows 10
to all Windows users, regardless of
whether they are running genuine copies
of the software.
The move is an unprecedented attempt
by Microsoft to get legitimate versions of
its software onto machines of the
hundreds of millions of Windows users i
China. Recent studies show that three-
quarters of all PC software is not properl
licensed there.
Terry Myerson, who runs Microsoft's
operating systems unit, announced the
plan at the WinHEC technology
conference in Shenzhen, China.
"We are upgrading all qualified PCs,
genuine and non-genuine, to Windows
10," he said in a telephone interview wit
Reuters. The plan is to "re-engage" with
the hundreds of millions of users of
Windows in China, he said, without
elaboration.
Myerson said Windows 10 would be
released globally sometime "this
summer". That is the first time Microsoft
has put a time frame on the release,
although it has been expected in
autumn, based on Microsoft's release
history.
Microsoft said in January it would offer
free upgrades to Windows 10 for users o
Windows 7 or later in an attempt to hold
onto users and make up for lost revenue
by selling services such as Office over th
Internet.
Microsoft is working with Lenovo Group
Ltd, the world's biggest PC maker, to hel
roll out Windows 10 in China to current
Windows users, Myerson said.
It also is offering Windows 10 through
security company Qihoo 360 Technolog
Co and Tencent Holdings Ltd, China's
biggest social networking company,
which will build a Windows 10 app that
will work on smartphones and PCs for it
popular QQ gaming and messaging
service. QQ has more than 800 million
users.
Lenovo said in a statement that it will
make phones running Windows software
available through China Mobile,
sometime later this year.
Microsoft also said it is working with
Chinese handset maker Xiaomi
Technology Co Ltd - which generally
uses a form of Google Inc's Android on
its devices - to offer some customers a
test version of Windows 10 on their
smartphones."
http://m.gadgets.ndtv.com/laptops/news/windows-10-to-launch-this-summer-xiaomi-named-testing-partner-671721
