Microsoft is fast gaining on Apple in
the tablet race, with shipments up by
58% this year.
Microsoft tablets, ranging from entry-
level devices to the newly-launched
Surface Pro 4, are taking a bite off
Apple's iPad tablet market share, and
it's all happening because of the
Windows 10 operating system. A
report by research firm Strategy
Analytics has been doing the rounds
on the internet, and suggests that
shipments of Microsoft tablets now
makes for 10% of the total tablet
market. Growth projections suggest
that by 2019, Microsoft may be
responsible for 18% of the total tablet
sales worldwide, just behind Apple's
current market share of 23%.
Apple has been setting sales records
when it comes to the Mac, but iPad
sales have continued to plummet for
months now. In the third quarter of
this year, Apple sold 10,931 iPads, but
the sales dwindled further in the
fourth quarter when only 9,883
million iPads were sold globally. The
latest financial results from the
Cupertino-based tech company show
that Apple made more money selling
the Mac that the iPad. A few years
ago, the story was the completely
different, and analysts actually
thought that the Mac would slowly
become just a footnote in Apple's
device story.
This report from Strategy Analytics
suggests that Microsoft's Windows
10 push has started paying off, with
an increasing number of users
adopting tablets made by the
Redmond-based giant. "Windows
Tablet market share has dwindled in
the mid-single digit range for the last
few years but Windows devices now
run the gamut," said Eric Smith,
Senior Analyst, Tablet & Touchscreen
Strategies service. "Power, graphics,
and functionality aside, Windows 10
provides a stable base from which the
ecosystem can grow and we are
entering a world where Windows
Tablets take significant market share
from Android Tablets on the low end
and compete head-to-head with iPad
in the high and premium segments."
Source: Windows 10 becomes a boon for Microsoft's tablet business | Digit.in
the tablet race, with shipments up by
58% this year.
Microsoft tablets, ranging from entry-
level devices to the newly-launched
Surface Pro 4, are taking a bite off
Apple's iPad tablet market share, and
it's all happening because of the
Windows 10 operating system. A
report by research firm Strategy
Analytics has been doing the rounds
on the internet, and suggests that
shipments of Microsoft tablets now
makes for 10% of the total tablet
market. Growth projections suggest
that by 2019, Microsoft may be
responsible for 18% of the total tablet
sales worldwide, just behind Apple's
current market share of 23%.
Apple has been setting sales records
when it comes to the Mac, but iPad
sales have continued to plummet for
months now. In the third quarter of
this year, Apple sold 10,931 iPads, but
the sales dwindled further in the
fourth quarter when only 9,883
million iPads were sold globally. The
latest financial results from the
Cupertino-based tech company show
that Apple made more money selling
the Mac that the iPad. A few years
ago, the story was the completely
different, and analysts actually
thought that the Mac would slowly
become just a footnote in Apple's
device story.
This report from Strategy Analytics
suggests that Microsoft's Windows
10 push has started paying off, with
an increasing number of users
adopting tablets made by the
Redmond-based giant. "Windows
Tablet market share has dwindled in
the mid-single digit range for the last
few years but Windows devices now
run the gamut," said Eric Smith,
Senior Analyst, Tablet & Touchscreen
Strategies service. "Power, graphics,
and functionality aside, Windows 10
provides a stable base from which the
ecosystem can grow and we are
entering a world where Windows
Tablets take significant market share
from Android Tablets on the low end
and compete head-to-head with iPad
in the high and premium segments."
Source: Windows 10 becomes a boon for Microsoft's tablet business | Digit.in
