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Loki, the Tom Hiddleston-fronted Marvel television series, premiered on Disney+ on Wednesday, June 9.
This was a bit of a surprise given that it originally was dated for a Friday and other series such as WandaVision and The Falcon and the Winter Soldier had launched just ahead of the weekend.
But the move paid off as Disney+ said that Loki, which was created by Michael Waldron and directed by Kate Herron, became its most-watched series premiere.
Going forward, the streamer will drop all of its originals on Wednesdays. This will include all original scripted, unscripted and animated series.
This was a bit of a surprise given that it originally was dated for a Friday and other series such as WandaVision and The Falcon and the Winter Soldier had launched just ahead of the weekend.
But the move paid off as Disney+ said that Loki, which was created by Michael Waldron and directed by Kate Herron, became its most-watched series premiere.
Going forward, the streamer will drop all of its originals on Wednesdays. This will include all original scripted, unscripted and animated series.