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India’s second largest telecom company, Vodafone India on Monday said that it will be offering free subscription of its Vodafone Play app to all customers till December 31, 2016.
The company in a statement said that the app offers over 14,000 film titles, 180 TV channels, and a huge catalogue of music. Previously the telco was offering the app free for all the 4G subscribers for 3 months and 3G subscribers were to get only 1 month of free subscription.
With the launch of this offer, Vodafone can be seen replicating Reliance Jio’s ‘welcome offer’ under which the Mukesh Ambani owned telco is offering over 10 premium apps free to its customers till December 31.
So far the counter moves from India’s incumbent telcos have been seen in terms of tariff reduction, where the telcos have substantially reduced data and voice rates to combat Jio’s disruptive pricing. But as the competition is intensifying, telcos are leaving no stone unturned to make their offers as good as Jio’s.
“People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements,” said Sandeep Kataria, Director – Commercial, Vodafone India.
“It is truly a single window to the world of entertainment with a rich portfolio of content across genres and languages. We will continue to enrich its portfolio by adding more quality content and features on Vodafone Play to make the consumer experience more enjoyable,” he added.
The Vodafone Play app will also allow customers to view special exclusive content such as Ganpati celebrations, live telecast of Vodafone Aagomoni among other events.
Jio effect: ‘Vodafone Play’ app now free for all customers till December 31 | ET Telecom
The company in a statement said that the app offers over 14,000 film titles, 180 TV channels, and a huge catalogue of music. Previously the telco was offering the app free for all the 4G subscribers for 3 months and 3G subscribers were to get only 1 month of free subscription.
With the launch of this offer, Vodafone can be seen replicating Reliance Jio’s ‘welcome offer’ under which the Mukesh Ambani owned telco is offering over 10 premium apps free to its customers till December 31.
So far the counter moves from India’s incumbent telcos have been seen in terms of tariff reduction, where the telcos have substantially reduced data and voice rates to combat Jio’s disruptive pricing. But as the competition is intensifying, telcos are leaving no stone unturned to make their offers as good as Jio’s.
“People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements,” said Sandeep Kataria, Director – Commercial, Vodafone India.
“It is truly a single window to the world of entertainment with a rich portfolio of content across genres and languages. We will continue to enrich its portfolio by adding more quality content and features on Vodafone Play to make the consumer experience more enjoyable,” he added.
The Vodafone Play app will also allow customers to view special exclusive content such as Ganpati celebrations, live telecast of Vodafone Aagomoni among other events.
Jio effect: ‘Vodafone Play’ app now free for all customers till December 31 | ET Telecom
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