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UK-based Vodafone Friday launched Vodafone 'U' to give additional voice and data benefits to youth with features like data loan, data allowance, and three lifelines.
Vodafone 'U' is a unique- a first of its kind, lifestyle proposition designed especially for young Indians, the India's second-largest telco said in a statement.
"India's 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. The mobile phone plays a central role in their life, both as a command center as well as a companion," Director - Commercial at Vodafone India Sandeep Kataria said.
The initiative available for pre-paid users allows benefits such as Internet (data quotas), calls (Special Buddy call rates), and music (Access to the Vodafone music library to download songs), and it can be integrated with the MyVodafone app.
"The offer is a bundle of benefits that will keep the young patrons of Vodafone 'U' always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences," Arvind Nevatia, National Head - Consumer Marketing, Vodafone India said.
The program is available through two packs, Vodafone U Pack A and Vodafone U Pack B.
http://telecom.economictimes.indiatimes.com/news/vodafone-launches-initiative-to-give-additional-voice-and-data-benefits/52143440
Vodafone 'U' is a unique- a first of its kind, lifestyle proposition designed especially for young Indians, the India's second-largest telco said in a statement.
"India's 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. The mobile phone plays a central role in their life, both as a command center as well as a companion," Director - Commercial at Vodafone India Sandeep Kataria said.
The initiative available for pre-paid users allows benefits such as Internet (data quotas), calls (Special Buddy call rates), and music (Access to the Vodafone music library to download songs), and it can be integrated with the MyVodafone app.
"The offer is a bundle of benefits that will keep the young patrons of Vodafone 'U' always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences," Arvind Nevatia, National Head - Consumer Marketing, Vodafone India said.
The program is available through two packs, Vodafone U Pack A and Vodafone U Pack B.
http://telecom.economictimes.indiatimes.com/news/vodafone-launches-initiative-to-give-additional-voice-and-data-benefits/52143440
