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Visa, Micromax and Transerv on Tuesday announced the launch of mVisa for all Udio mobile app users across the country, which include Micromax smartphone users. The announcement aims to bring mobile based payment solutions, supported by RBL bank, for consumers.
Speaking on the launch, Anish Williams, Co-founder and CEO, TranServ, said “The launch of mVisa on Udio mobile app delivers a payment experience to Micromax users. We are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst towards our mission of a less cash economy.”
This is the first roll-out of mVisa through the Visa Developer Platform, an open platform that provides developers at merchants, financial institutions, technology companies and start-ups with access to some of Visa’s most popular payment services and capabilities to create new digital commerce experiences.
Visa Developer enables partners to connect to Visa over web services making it considerably easier and enabling them go to market faster than traditional methods, the company claims.
TR Ramachandran, group country manager, India and South Asia, Visa, said, "With the launch of Visa Developer, clients and partners now have access to some of Visa’s most popular payment capabilities. We are excited to work with Micromax and TranServ to bring mVisa to more consumers across the country and believe this will lead to increased adoption of digital payments.”
mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases, pay bills and send money. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their account to the retailer’s account.
mVisa can be pre-embedded into different types of smartphones. It will, however, be made available to Micromax smartphone users through the native Udio app within their handsets, making Micromax the only handset provider with a native app facilitating mVisa issuance.
Vikas Jain, co-founder, Micromax, added, “The integration of mVisa on Udio is a step further towards simplifying mobile payments. Our collaboration will further leverage the Micromax mobile devices and our presence across a vast consumer base.”
For the cash-centric segments, Udio enables customers to digitise their physical cash at nearly 100,000 offline centres across the country in addition to standard online wallet loading options; thus entirely eliminating the need to carry cash, the company said in a statement.
Visa, Micromax and TranServ launch online payment solution mVisa - ET Telecom
Speaking on the launch, Anish Williams, Co-founder and CEO, TranServ, said “The launch of mVisa on Udio mobile app delivers a payment experience to Micromax users. We are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst towards our mission of a less cash economy.”
This is the first roll-out of mVisa through the Visa Developer Platform, an open platform that provides developers at merchants, financial institutions, technology companies and start-ups with access to some of Visa’s most popular payment services and capabilities to create new digital commerce experiences.
Visa Developer enables partners to connect to Visa over web services making it considerably easier and enabling them go to market faster than traditional methods, the company claims.
TR Ramachandran, group country manager, India and South Asia, Visa, said, "With the launch of Visa Developer, clients and partners now have access to some of Visa’s most popular payment capabilities. We are excited to work with Micromax and TranServ to bring mVisa to more consumers across the country and believe this will lead to increased adoption of digital payments.”
mVisa is a payment service that allows consumers to use their mobile phones to make cashless purchases, pay bills and send money. Users securely link their Visa debit, credit or prepaid account to the mVisa application and make purchases by scanning an mVisa Quick Response (QR) code at a retailer and initiating a transfer of funds from their account to the retailer’s account.
mVisa can be pre-embedded into different types of smartphones. It will, however, be made available to Micromax smartphone users through the native Udio app within their handsets, making Micromax the only handset provider with a native app facilitating mVisa issuance.
Vikas Jain, co-founder, Micromax, added, “The integration of mVisa on Udio is a step further towards simplifying mobile payments. Our collaboration will further leverage the Micromax mobile devices and our presence across a vast consumer base.”
For the cash-centric segments, Udio enables customers to digitise their physical cash at nearly 100,000 offline centres across the country in addition to standard online wallet loading options; thus entirely eliminating the need to carry cash, the company said in a statement.
Visa, Micromax and TranServ launch online payment solution mVisa - ET Telecom
